Focus 1 (My Mini Mix)
Mirror Immage Entertainment is prepared to partner with an existing streaming service to offer the world the mini mix.
Mirror Immage offers My Mini Mix (a landing page) to showcase mini mix tracks. My Mini Mix is a domain name given to allow quick access and branding, although still connected to the parent streaming site.
My Mini Mix can be made available to premium subscribers as an add-on channel for potentially $2.99 and the other tier subscribers can be charged a reasonable $5.99 as an initial offering (and of course a commercial-free version can be available).
The streaming partner will provide the channels and Mirror Immage will provide the content. The music content will come from the streaming partner's licensed catalog.
Focus 2 (Maximum Rhythm)
With the offering of My Mini Mix, it initially comes with a series of individual mini mix channels (Avenue of Jazz, Cruise Control, Hit List, Latin Pulse. Lovers' Lane, Praise, Throwbacks, Traffic Jam, Trance & Twisted). Each one of these channels will have a focus on genre specific music.
There will be a main channel that will play sample mini mixes from the other channels to highlight (advertise) the types of My Mini Mix channels available. This channel is what all subscribers of My Mini Mix will receive and then they can choose the other two (2) from the list to fulfill the basic package. The other channels can be added to the subscription for additional fees. This primary channel will provide entertainment information and entertainment advertisement as well as any other communications from the streaming partner. This channel is called Maximum Rhythm.
Focus 3 (Marketing)
The initial marketing strategy is suggested as a grass-roots' campaign. This allows My Mini Mix to build its music audience from the ground up. This also allows this project to create a revenue stream and then operate from that stream to further develop the marketing.
One of the first marketing opportunities is to go with a DJ contest. This allows the DJ contestants to aid in the advertisement of My Mini Mix and their entries provide more content for the Maximum Rhythm channel.
The marketing plan is designed in phases. The initial attention is paid to a 'bit' of customer education. The plan will show the music lover a new way to enjoy their music, all the while - it helps to build and strengthen this new revenue stream.
See the plan...